“The Diamond of Innovation” – Why One Size Does Not Fit All

In a fast changing world, no organization can survive without innovation. But innovation is a risky business and too many good ideas never make it to market. For successful innovation you must understand that “one size does not fit all” and learn to adapt your project to its specific level of innovation. Ironically, project and innovation management have often evolved in different directions, and were addressed by separate communities and studies. In reality, however, they are part of the same process – the process of turning ideas into useful products and profitable businesses.

We present “The Diamond of Innovation” as a unified framework for technology, marketing, project, and innovation management. “The Diamond of Innovation” is a part of Strategic Project Leadership® (SPL), which is a comprehensive, research-based, and industry-proven methodology that transforms managers into leaders of business and innovation who take ownership of their project’s business outcomes. They must learn to combine the strategic aspects of innovation; the operational needs of timely delivery, and the leadership perspectives of inspiring and motivating teams. We demonstrate the method on several famous projects and illustrate how careful planning for the right kind of innovation will contribute to better project and business success. 

Dr. Aaron Shenhar, PMP, PMI Fellow

Professor of Project Management and Technological Leadership.
CEO, TLI, SPL – www.splwin.com

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About the speaker
Dr. Aaron Shenhar is widely regarded as one of the world’s leading experts in project management, innovation, and leadership. He recently received the IPMA Research Achievement Award and the PMI Fellow Award. He was also the first recipient of the Project Management Institute (PMI) Research Achievement Award, as well as Engineering Manager of the Year of IEEE. He holds five academic degrees in engineering and management, including a PhD from Stanford University.

After a career as executive in the aerospace industry, Dr. Shenhar served as tenured professor, founding new academic programs in project management in four universities. He is one of the most published and cited authors in the field, and his work has influenced project and technology management research and education throughout the world. He also served as consultant to major corporations such as 3M, NASA, Honeywell, Dow Jones & Co., U.S. Army, and Tata Group. His recent book, Reinventing Project Management, is the first project management book published by Harvard Business School Press.